Book publishing is a well-established industry that continues to evolve at lightning speed. For this reason, it’s important for marketing strategies to keep pace with the innovative and high quality work being published.
The big question for publishers always comes down to how to get a book in front of as many people as possible. While most publishers likely have their own tried-and-true methods for book marketing, incorporating new ideas will likely yield more buzz and more sales.
Gripping stories capture readers because they are relatable and human.